Market Research

Real estate generally refers to land including all attributes and improvements permanently attached to the land. Real estate is both residential (where one lives) and commercial (such as a business). However, the real estate market includes agents and brokers who help both buyers, sellers, renters, and businesses as well as mortgage and finance companies providing loans.

The reports in this section include international, national, and regional data focusing on different aspects of the market. Reports include, but are not limited to, research on specialized construction, commercial real estate sales and rentals, property management, real estate auctions and appraisals, consulting needs, development profiles, and consumer loans.

Popular Types of Real Estate Reports

The great thing about developing real estate reports for buyers and sellers is there’s no shortage of directions you can take them in. Here are several types of reports you can create, make downloadable on your website, and use to generate real estate leads.

Whether the local housing conditions are rough or flourishing, sharing data pertaining to home prices, sales, and other noteworthy statistics in your reports can better inform your audience. Add your own perspective on the figures — like recommending neighborhoods buyers should check out or when you think the market might pick up — to show you’re knowledgeable about the community you service.

Where you can find data depends on the size of your real estate market.
If you operate in a large city, chances are there will be statistics from major housing reports, like those released by the National Association of Realtors, CoreLogic, and RealtyTrac. If you work primarily in a smaller market, your best bet may be to turn to your local government to get public housing records.

You can’t go wrong with appealing to what is typically your real estate website visitors’ top reason for checking out your site: to look at local market listings.

Whether you were lucky enough to close the deals for them or not, highlight some of the most interesting and attractive properties sold in your market. Prospective home buyers like to see examples of residences in a community, so providing them with a glimpse of the best of the best to pique their curiosity can improve the odds of getting them to routinely search the local listings on your site.

This report is an essential (and relatively simple) one to create, and one you can develop regularly. For instance, turn it into a recurring report offered monthly to give updates on the latest and greatest listings around and you could develop a greater online following.